Don't Require a Credit Card for Trials

I ran into a question at StackExchange. It came from a founder of a B2B Internet startup, who is tired of following up with unqualified leads. He believes that the low barrier free trial his company is offering is the culprit for their low quality. As a solution, he is contemplating asking for credit card information before the beginning of the free trial and automatically charging his users when the trial ends. He is asking the SE community if this is a good idea.

Hmmm…Let me be really clear:
Only porn sites should do this.

Continue reading at Yalim's Lodge


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